The Promotion Manager will be responsible for developing and executing all promotional activities included in the marketing plan for one major product line within annual budgeted revenue/marketing expense ratios. Participate in team projects as required by assigned product line and/or corporate initiatives. DUTIES AND RESPONSIBLITIES: 1. Preparation of annual marketing action plan including budgeted forecasts for all promotion costs, promotion schedule, and recommended marketing channel distribution of resources (i.e. direct mail, electronic media, online and space advertising, exhibits). 2. Development and execution of timely promotional campaigns including market research, list analysis, copy development, assignment and management of graphic design, and vendor bidding and selection for production and mailing — all within revenue/marketing expense budget and schedule. 3. Preparation of marketing statistics, analysis of customer universe, reporting and analysis of monthly promotion campaigns related to courses and/or onsite client development that measure key marketing indicators for senior management review. 4. Responsible for the marketing input for all web activity related to assigned product line including updated marketing information related to courses and other learning programs, features, news and events, product/service cross-marketing, and other identifiable activities that will increase web activity. 5. Supervise all details and represent Management Concepts at designated trade exhibits as required. 6. Performs other departmental or company related projects as assigned. KNOWLEDGE, SKILLS, AND ABILITIES NECESSARY: 1. Strong knowledge of all aspects of direct marketing including list research, copy development, graphics, testing, analysis, production, and distribution. 2. Ability to handle responsibility with general supervision. 3. Excellent attention to detail and organization. 4. Good written and oral communications. 5. Excellent analytical skills. 6. Good working knowledge of databases, spreadsheets, word processing, the internet, and social media required. EDUCATION AND EXPERIENCE REQUIRED: 1. Bachelor’s degree required. 2. Minimum two years prior experience in direct marketing, preferably in business to business. 3. Computer skills required including MS Word and Excel. Please follow link to apply: http://www.cytiva.com/cejobs/DetailMcon.asp?mconM-PROM.3000.06.09 Location: Vienna, VA Principals only. Recruiters, please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests. dc
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