FOLIOfn is a financial services and technology firm offering the next generation of investing after mutual funds and Exchange-Traded Funds (ETFs), and is unparalleled in what we offer investors. FOLIOfn provides a patented platform allowing investors to economically create and manage a diversified portfolio, what we call “Folios”. We offer these services to financial services firms, investment advisors, and individual investors. Folios are a cost-effective way for investors to create and manage a portfolio of securities, including stocks, mutual funds and ETFs. With a single click of the mouse, investors can create and manage multiple folios and trade them, up to twice a day, as a combined order. Rather than paying a commission on each individual trade, or paying a percentage of the total portfolio to a fund, using Folios can greatly reduce expenses. Using listed securities, actively managed mutual funds, index funds, ETFs and other securities, investors can purchase entire portfolios in a single transaction with no minimum, investing by dollar amount or number of shares. Job Description The Director of PR and Social Media/Blogger Outreach position is for a seasoned marketing- communications professional with a strong passion and background in investing and finance. The role requires an in-depth knowledge of marcom, traditional public and earned media relations, public affairs, social media/grass roots marketing, blogger outreach, and issues management. The Director must have highly evolved teamwork skills, a track record in developing and implementing short and long term media, guerrilla marketing and public relations plans and the ability to work effectively with senior management. The Director will conceive and execute press releases, media relations initiatives, blogger and social media outreach programs, guerrilla marketing concepts, and other media/communications efforts to build awareness of, and acquire customers for, FOLIOfn’s retail brokerage services (Folio Investing), advisor platform offerings (Folio Advisor), and its corporate governance subsidiary (Proxy Governance) as well as support the launch and development of new businesses, all while working closely with the general marketing, business development and financial adviser sales teams. Primary Responsibilities PR and Promotions • Develop and maintain media relationships with the trade press, news wires and regional media channels, liaising with FOLIOfn's constituent Strategic Business Units (SBUs) to identify news, increasing accurate and positive coverage • Go beyond writing the press release. Conceive and execute interesting, informative PR strategies including events and speaking engagements that reach key influencers in the blogosphere and advertising industry. • Develop promotions that support acquisition and retention. • Help raise the standard of SBU media awareness and management, including adherence to Group policies and procedures. • Maintain the organization's reputation by complying with legal requirements; ensuring policy and procedure compliance; maintaining confidentiality. Blog and Social Media Tools • Grow awareness through contemporary tools: develop relationships with the investment blog influencers, increase awareness of brand and create grass roots buzz/conversations; contribute and execute new ideas for the social media program, to help improve consumer and media experience; fill in for other social media roles and support as needed. • Maintain day-to-day media monitoring (blogs and mainstream media) such as comment moderation to ensure posts are accurate and develop responses when needed. • You will also be expected to help broaden media coverage through building/maintaining relationships with industry bloggers. Sponsorships / Advertising • Identify and manage appropriate sponsorships and targeted advertising. The successful candidate will possess the following skills, qualifications and experience: • A high level of energy, commitment, and passion for results • The ability to work to urgent deadlines and juggle multiple high-priority tasks • An attention to detail and desire to establish and maintain the highest standards • The ability to communicate and influence at all levels and in cross-company teams • An ability to develop and maintain networks and relationships • To maintain absolute confidentiality and operate in commercially sensitive environments • Proven success and demonstrated creative abilities in the development and implementation of successful communication programs • Excellent communications skills: written, oral and presentation • Extensive media relations skills and experience • Demonstrable multi-media competency • Advanced advertising/design/marketing skills and experience • Well developed internal communications capabilities Experience • At least 10 years experience as a communications professional • Strong interest/background/experience in investing and finance needed • A Bachelors Degree in Public Relations, Marketing or a related field is desirable Provide us with a strategic consumer public relations background, a team-player attitude, superior management and writing abilities, along with stellar press relationships and management abilities, and we'll provide you with a collaborative and spirited work environment, and a tremendous opportunity for growth. Founded by former U.S. Securities and Exchange (SEC) Commissioner Steven M.H. Wallman, FOLIOfn has grown into one of the largest brokerages by number of trades handled in the U.S. Forbes magazine named FOLIOfn the “Best of the Web” for alternative investing in April 2007. For more information, please visit www.folioinvesting.com. We are steadily growing and offer competitive salaries and generous benefits including: health insurance (medical, dental, vision), flexible spending accounts, LTD, Life insurances as well as a 401k. If you wish to apply for this position, please email your resume (in word format) to recruiting@foliofn.com along with your salary requirements. Place the job title in the subject line of your email. Location: McLean, VA Principals only. Recruiters, please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests. dc