FOLIOfn is a financial services and technology firm offering the next generation of investing after mutual funds and Exchange-Traded Funds (ETFs) and is unparalleled in what we offer investors. FOLIOfn provides a patented platform allowing investors to economically create and manage a diversified portfolio, what we call “Folios”. We offer these services to financial services firms, investment advisors, and individual investors. Folios are a cost-effective way for investors to create and manage a portfolio of securities, including stocks, mutual funds, and ETFs. With a single click of the mouse, investors can create and manage multiple folios and trade them, up to twice a day, as a combined order. Rather than paying a commission on each individual trade, or paying a percentage of the total portfolio to a fund, using Folios can greatly reduce expenses. Using listed securities, actively managed mutual funds, index funds, ETFs and other securities, investors can purchase entire portfolios in a single transaction with no minimum, investing by dollar amount or number of shares. Job Description The Director Online Marketing is responsible for all of Folio Investing’s lead acquisition through SEM/PPC, email and other online marketing channels, such as banner advertising. This position will manage and continually optimize the online budget over SEM channels, display (banner) advertising and email. Success will be determined through stability of accounts, steady improvements in efficiency and meeting customer acquisition growth targets. Responsibilities/Essential Functions • Day-to-day monitoring & optimizing SEM lead acquisition campaigns to meet & exceed weekly & monthly CPA & lead volume targets • Adjust CPC bids on current campaigns • Analyze campaign lead acquisition performance • Build-out category specific campaigns • Build and test new banner ads/search ads and landing pages • Coordinate A/B and other conversion tests • Develop/Segment/Execute emails for acquisition and retention • Work within and monitor strict budgets and goals • Work closely with Folio Investing’s Management in Marketing/PR, Customer Service, and Sales to execute relevant and timely messaging within banner/SEM campaigns • Work with others at Folio Investing to improve Revenues and Profits through both basic and innovative techniques Knowledge: • Savvy online marketer with 5+ years of direct experience managing SEM/PPC Marketing campaigns on Google, Yahoo & MSN. Experience on other networks a plus. • 5+ years of direct experience in managing display campaigns using targeting (behavioral, demographic, etc), message/creative testing and coordinating the production of creatives (banners, contextual ads, landing pages). • Strong understanding of what works and what doesn’t in: o Content vs. search channels o Optimizing ad copy o Landing pages • Analyze and improve key metrics (opens, clicks and conversions) campaign metrics to drive day-to-day business decisions and determine future email initiatives. • Create segmentation plans and develop targeted and trigger-based email campaigns that deliver tailored marketing messages to key segments of the list. • Develop and execute plans to automate key email campaigns. • Ensure that email campaigns are in compliance with industry standards and various privacy rules (including CAN-SPAM), regulations and internal communication policies. • Manage internal and external resources to ensure that campaigns are executed accurately, effectively, and within budget. • Extremely strong analytical skills and ability to manipulate/analyze large amounts of data. You should be very comfortable with Excel and data/analytics tools • Conversion focused lead acquisition analyses using Google Analytics, Adwords Editor, & Google AdWords Cross-Channel Tracking for non-Google Campaigns • Experience using Coremetrics or other web analytics packages • Experience in working with Creative Department & IT on creation of landing pages and banner display ads • Direct experience in banner media buys a plus • Ability to communicate with staff in other departments. Such communication will be required to decide where to direct campaigns and in answering basic marketing questions Skills/Abilities: • Requires ability to multi-task and have high attention to detail while using the ability to comprehend complex scenarios, stay focused and meet tight deadlines • Must have excellent written and verbal communication skills • Effectively manage time and projects • Must have the flexibility to successfully deal with changes in the working environment and be comfortable in an independent role while working as part of a team • Knowledge in the financial services area a plus Position Requirements: • Bachelor’s degree in marketing, business or equivalent experience • 5+ years of design/execution in a SEM/Online lead generation role • 5+ years of direct experience managing SEM/PPC Marketing campaigns on Google, Yahoo & MSN. Experience on other networks a plus. Founded by former U.S. Securities and Exchange (SEC) Commissioner Steven M.H. Wallman, FOLIOfn has grown into one of the largest brokerages by number of trades handled in the U.S. Forbes magazine named FOLIOfn the “Best of the Web” for alternative investing in April 2007. For more information, please visit www.folioinvesting.com We are steadily growing and offer competitive salaries and generous benefits including: health insurance (medical, dental, vision), flexible spending accounts, LTD, Life insurances as well as a 401k. If you wish to apply for this position, please email your resume (in word format) to recruiting@foliofn.com along with your salary requirements. Place the job title in the subject line of your email. Location: McLEAN, VA Principals only. Recruiters, please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests. dc